https://www.michaelbeavers.com/case-studies daily 0.75 2012-08-23 https://www.michaelbeavers.com/services daily 0.75 2012-10-09 https://www.michaelbeavers.com/seagate daily 0.75 2013-06-24 https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1346087511479-1LG85WRYR8P6VE4VB54H/Seagate_home.jpg Seagate https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1346087517862-BHYO3JUG9X0HE577MESH/Seagate_support.jpg Seagate https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1346087521982-S3554TDSUSGT5DFA1AQD/Seagate_enterprise.jpg Seagate https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1345851843816-9PTJZK3J05VVWMHFNURS/Joe.jpg Seagate https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1345851700195-HD475O418K9WFUNJ8IUK/Pam.jpg Seagate https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1345851003882-OQFYXW5PO0BYMR4ERF00/seagate_blastradius.jpg Seagate https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1345851365458-2K34RI0MIJ3AVYRRK27E/Screen+Shot+2012-08-24+at+4.35.41+PM.png Seagate Whiteboarding with the Vancouver user experience and engineering teams. https://www.michaelbeavers.com/onboarding daily 0.75 2016-04-24 https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1365194520077-LRN8JF7Q5M3P9QJXYHJH/2154798855_41b922997c_o.gif Onboarding https://www.michaelbeavers.com/delmonte-pup-peroni-milos-kitchen daily 0.75 2021-07-16 https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1346108663911-DQPTPOB7DL07T9LW10XK/persona.jpg Del Monte https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1346108666229-6BOF99KI6J1VDW6OE66W/Pup+experience+flow.jpg Del Monte https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1346108668293-BNKG5AD7JWR9E0VSAEVO/Pup+screen+1.jpg Del Monte https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1346108676360-2ZG0F48R7Y6ZDWOQJOBT/Pup+stop+management.jpg Del Monte https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1346108674239-M5D81TWYDNUF3RBXUL98/Pup+printout.jpg Del Monte https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1346108694718-DV3KVTYOU0EZ4TW1W6Y4/pup_map_citymap.jpg Del Monte Visual design: Amber Costley (https://twitter.com/amberdawn) https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1346108786063-8WIDN5EXCH0WRZDK6EHD/pup_map_internal.jpg Del Monte Visual design: Amber Costley (https://twitter.com/amberdawn) https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1346108679292-9B12EXQ3MN603TJ7U5T0/Pup+fun.jpg Del Monte https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1346109309514-715I3BNELUGKXOJU4UOE/Milo+mobile+1.jpg Del Monte https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1346109312581-VS1O15KA6B8SSFJMWDBU/Milo+mobile+2.jpg Del Monte https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1346109318245-9DPJVUSEFFTY1PN4XIM8/Milo+mobile+3.jpg Del Monte https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1346109320719-CEFDGLXDW81D2AM2VXZE/Milo+mobile+4.jpg Del Monte https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1346109322734-JA4ALO37BD39095R8PN3/Milo+mobile+5.jpg Del Monte https://www.michaelbeavers.com/pge-pacific-gas-and-electric daily 0.75 2012-08-30 https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1346367955401-6HU7WOO1P1WRS3GPS4QF/Seasonal+savings2.jpg PG&E https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1346367950974-LYXXQH3H27WZFTPN4Y73/Seasonal+savings.jpg PG&E https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1346367966631-Y642QBHGU5HB0QV70IM0/Seasonal+savings5.jpg PG&E https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1346367960230-145R90LRP2GED4RS77PU/Seasonal+savings3.jpg PG&E https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1346367969752-8Z6QL3MWHQE3ISEJCBR3/Seasonal+savings4.jpg PG&E https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1346367116301-ZZ5UZ71HU77CQX8W51LX/arrival.jpg PG&E https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1346367128912-0FKNTY37QYID2T5BKGVP/affluent.jpg PG&E https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1346367141533-25C9KSY551IM5OOAUAOB/less+affluent.jpg PG&E https://www.michaelbeavers.com/yahoo-finance daily 0.75 2021-07-16 https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1345847012597-OU73ZC5CDQVN3S94M7NB/images.jpeg Yahoo! https://www.michaelbeavers.com/netapp daily 0.75 2012-08-23 https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1346091609249-7J53UWZSIBEWXGE64QTH/NetApp_old.jpg NetApp Sort of terrible: netapp.com before the Organic team got its hands on it. https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1346104497313-Z8WNXP01MPWD8CQARQZ8/governance.jpg NetApp https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1346105413517-Y641FI8ENTDUDOLW1E53/process.jpg NetApp I collected the best tribal knowledge from team members and formalized a practice that pays off. https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1347061776469-OQT3EHHHJ6CRLPAG8XH5/Netapp_home.png NetApp https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1347061776354-NLOXSAXAB0OJ5DUAOL52/NA_BlueMoves_0009_SUBSCRIPTION+CENTER+-+LANDING.jpg NetApp https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1347061776345-2ZL3G7BB6UTJJTUCJRGH/NA_BlueMoves_HOME.jpg NetApp https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1347061776349-4UVVDI2OVINO0UQ1UP3Z/NA_BlueMoves_PRODUCT+-+COMPARE.jpg NetApp https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1347061776665-A7PEGNDB2QYEPH0MDRRF/Picture+5.png NetApp https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1347061780327-7VM4O3PHCSXJF93IH5IG/TT_email_v2.jpg NetApp https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1347061776668-E734MZ0HO7AJKXLMBXEF/Picture+6.png NetApp https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1346103945769-2HRDWB3Z4LO4HR4OB2A1/sale.jpg NetApp https://www.michaelbeavers.com/services-for-agencies daily 0.75 2021-02-13 https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1365195427208-V53FJNP6G7NPPN64PTG4/agency.jpg for Agencies I help agencies create digital experiences that make good on the brand promise. https://www.michaelbeavers.com/contact daily 0.75 2021-07-02 https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1365195896395-WJCKBQLOI8A1OFXFO219/2155595812_33d0e6d802_o.gif Contact https://www.michaelbeavers.com/services-for-marketing-teams daily 0.75 2021-10-20 https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1365195283038-30FD88Y08P711Z3KY7NF/meetingroom.jpg for Marketing Teams I'm a natural part of your leadership team for global Web strategy, digital marketing, user experience, social media, & program management. https://www.michaelbeavers.com/services-for-product-organizations-startups daily 0.75 2021-10-25 https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1365195245551-VBXCPZ4DW9ZN9CE9YUCU/googleplex.jpeg for Product Companies I help product, research, design, and engineering work together for users, your company, and advertisers. https://www.michaelbeavers.com/verizon daily 0.75 2022-03-17 https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1357589229119-YS9D2EHT09HV3H4QSRY2/Screen+Shot+2013-01-07+at+12.07.16+PM.png Verizon The segmentation data use cases worked well independently but multiplied in effectiveness when used interdependently. https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1357587541146-7CSCNIBO5MDYBT33ND1S/Verizon_logo.png Verizon https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1357588193892-HCLYKTNAIN6DYT678VZ8/Screen+Shot+2013-01-07+at+11.52.10+AM.png Verizon Personalization is only personal if the data modelng is correct. https://www.michaelbeavers.com/about daily 1.0 2025-02-21 https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1464296700524-5ZW6ZJGI1XE3NEOEZBH3/logos.jpg About https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1365193090080-3D9CGZ3S92OB941EPA2G/MichaelBeavers.jpg About I am about ten pounds heavier than the jerk in this photo. https://www.michaelbeavers.com/google-ads-platform-team daily 0.75 2022-08-30 https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1633717700805-V2UHRELQJ4I6WR82F2LL/Takeover+ad.png Google Ads Platform https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1633717694928-ORX0UU1ZPTODKB2INBT7/Ad+removed+by+Chrome.png Google Ads Platform https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1464303566145-R49CHEKO9OP6C6V3WGAU/image-asset.png Google Ads Platform https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1464301486477-3VF4DZ153OY35VPR1CZI/London.JPG Google Ads Platform https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1464301493522-E7T1KSMYVGC9PATJWXU0/Paris.JPG Google Ads Platform https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1464301502061-XOMCJ6LWRLJBVLOXRYFM/Berlin.JPG Google Ads Platform https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1464302264267-9OT1GS8441A52CLZT4H5/Hilton+Paris+Opera+Coffee+.JPG Google Ads Platform https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/ba13c127-8749-41b2-8510-62e7223ababe/image.png Google Ads Platform - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1464300610905-ULJQJ8W04L8EQB215CV8/image-asset.png Google Ads Platform https://www.michaelbeavers.com/sungard-availability-services daily 0.75 2022-08-31 https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1444867144910-ETZ2XJY4GTZ7Z8VD128Z/Screen+Shot+2013-12-10+at+2.31.09+PM.png Sungard Availability Services https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1444867142119-6CY9L4CD3W9HO9YABWR0/Cloud+Computing++Colocation++Online+Backup++Disaster+Recovery+++SunGard.png Sungard Availability Services https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1444867142806-L4JWAQHUGTF8ZR38J7D8/Data+Recovery++Backup+++Replication+++Cloud+Disaster+Recovery+++Management+++SunGard+AS.png Sungard Availability Services https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1444867143688-CFWQBLVYAZ8JZY4ZRA9J/Managed+Hosting++Disaster+Recovery++Cloud+Computing++IaaS+++SunGard.png Sungard Availability Services https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1444867146286-XEFO5V1NPX3OVTEVM1TU/Screen+Shot+2013-12-10+at+2.31.26+PM.png Sungard Availability Services https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1444867147441-W7LLGZS7DTSFN6J75WG3/Screen+Shot+2013-12-10+at+2.32.36+PM.png Sungard Availability Services https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1444867170500-F3JS7DBRAHTX29SIWNKF/SunGard+AS+Insider+Blog.png Sungard Availability Services https://www.michaelbeavers.com/symantec daily 0.75 2021-07-16 https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1464373369934-6T9HPTJS3IQ9SQNTLOUE/Symantec_Newsroom_01_00.jpg Symantec https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1464373375246-FZZFQ3NA5945RNCHTO0O/Symantec_Newsroom_01_01.jpg Symantec https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1464373376045-TM1DVY62HSNOPXV6PDGH/Symantec_Newsroom_01_02.jpg Symantec https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1464373379596-0GO7BHQHOUMTG66DO36B/Symantec_Newsroom_01_03.jpg Symantec https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1464373382781-I96XIL3WCT8KL6XBX1KB/Symantec_Newsroom_01_04.jpg Symantec https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1464373400261-VAJ7OBRGZCZV8S67O3UT/Symantec_Newsroom_04_00b.jpg Symantec https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1464373401803-JHYA2DKUE3C07QPH2LT4/Symantec_Newsroom_04_00c.jpg Symantec https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1464373404491-M1GDHQNM7FMBXPQARH7C/Symantec_Newsroom_04_01a.jpg Symantec https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1464373404896-FAMYE9LLRTXHUBD6SYY2/Symantec_Newsroom_04_01b.jpg Symantec https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1464373409579-INHZWAO79P9RZDBUH8ET/Symantec_Newsroom_04_01c.jpg Symantec https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1464373410161-CDXE3X7SAU307VYHFJVB/Symantec_Newsroom_04_02.jpg Symantec https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1464374198839-YBH8OXYL8UEXQJGMXZOD/SymantecSitemap.jpg Symantec https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1464374206113-TZFM5R47GVVGUHH3CUXT/Filter.jpg Symantec https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1464371542418-FL6US39XN7MSR9S2AMYF/image-asset.png Symantec https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1464371628705-5E1GWOKXNDSCYAUXRVL2/image-asset.png Symantec https://www.michaelbeavers.com/hpe-hewlett-packard-enterprise daily 0.75 2021-10-23 https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1484855612356-ORTM0V9XSVJUALWMTO2T/image-asset.png HPE https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1484009746336-SWL3PYFYYA5G3TTTR26B/image-asset.jpeg HPE https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1484854645257-SAZ1FKXS61UEDJRV942K/HPE+Home.png HPE https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1484854646204-CTZLVJY59A1SPYBX712E/Transform.png HPE https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1484854644510-CBYMSF27YLPWASO48RBP/Protect.png HPE https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1484854642625-C8Q7ADC4KBAA7DLLA2K0/Empower.png HPE https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1484854642791-9ZBGKRR2LQ404K5C7Q1L/Enable.png HPE https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1484853704333-R6XOO28XVQCAXV20BTQC/image-asset.jpeg HPE Extremely early whiteboard art direction for sexy servers. One can almost hear Barry White's voice. Zany creative directors abound. https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1484009523206-EP2Z8WT3S3WPBT77C4KO/image-asset.jpeg HPE https://www.michaelbeavers.com/google-workspace-content-strategy daily 0.75 2023-01-31 https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/63e1ede6-2dc7-4c41-80a8-25b1e45d0423/Workspace+Navigation.png Google Workspace Content Strategy - Make it stand out Fun to see my work get top billing in the navigation ahead of a major developer conference! (I may share other primary navigation updates in another case study once my work is in production.) https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/1c396f8d-6bdb-4fe1-a82a-a290470428bc/Healthcare-Solutions-Life-Science-Innovation-Google-Workspace.png Google Workspace Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/10060096-d852-402c-8ca6-4e55f9f848a9/Retail-Management-Solutions-Tools-Google-Workspace.png Google Workspace Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/2a0287fe-b33c-4b1d-9200-f25cdc9232a0/google-workspace.jpg Google Workspace Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.michaelbeavers.com/google-analytics daily 0.75 2021-10-22 https://www.michaelbeavers.com/gmail daily 0.75 2022-10-07 https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/e82fc879-35a7-4c19-80c7-05a6697204e1/Gmail-Free-Private-Secure-Email-Google-Workspace.png Gmail - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/ab5e8462-1155-4920-a77e-51d1b356b0de/gmail+old+large.png Gmail - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/320f8889-71d7-48d9-9ad5-b236d08e1580/gmail_logo.jpeg Gmail - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.michaelbeavers.com/google-pixel-for-enterprise daily 0.75 2025-12-21 https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/de1ff791-127e-4a59-911a-38cce07fe81f/Screen+Shot+2022-12-02+at+10.33.20+AM.jpg Google Pixel - Make it stand out Sometimes my wireframe placeholder content makes it to final copy. In this case, because I’m a dad. (I generally leave copywriting to the pros.) https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/f21a4895-da1e-42cb-a4a2-59def1d7724b/Google_Pixel_Enterprise.jpg Google Pixel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5025979384aeab0e9130976d/2169c803-26ac-4dd6-9866-043682e52bf0/google-pixel-enterprise.jpeg Google Pixel - Make it stand out Whatever it is, the way you tell your story online can make all the difference.