Del Monte user experience:
Pup-Peroni Pup Planner browser
Milo's Kitchen mobile site

This was fun! Ad agency Draftfcb offered me a challenge:

Help Pup-Peroni create an experience that equitably promoted product trial among consumers, location coupon retailers, and the doggos. The DraftFCB creative team had a great concept, which was to connect the brand proposition, promoting daily emotional moments with pets back to product trial. The entire experience centered on the most important relationship activity a human and canine undertakes: the dog walk.

The team proposed a site and, indicative of company adoption at the time with regard to location data, an eventual mobile experience that helped pet owners plan a great day together, complete with visits to dog-friendly restaurants, pet supply stores, and parks. I took the creative concept and made it work functionally, keying off user insights to guide the design.

For users, the tool culminates in a printable map with plenty of business details, directions, photo uploads, and redeemable coupons at the last "stop": a retailer that carries the product. The Website supported authentication and content sharing of the experience to users’ Facebook and Twitter through their respective auth products.

For the Milo's Kitchen brand, Del Monte was launching a new premium category pet treat. Since product trial was important…and the majority of consumers would be introduced to the new product in the retail setting, we proposed a mobile-adaptable Website that would encourage in-store coupon redemption as well as an easy way to call the company with questions during the shopping experience.

This is one of my favorite (and reasonably early entries) to the world of location-utility and experience-brand web apps. All of the functionality worked in-browser, reducing the dependence on an iPhone or Android or iOS distinction. This is important from all standpoints, from campaign planning, to product usage, and respective, normalized analytics afforded through the Web.